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Evidence before expansion

A new branch, a new product, a new price — each is a bet. We do the fieldwork: trader interviews, price checks and demand sizing, written up so a lender can cite it too.

Abstract artwork: a magnifying glass over bar charts with location pins in bronze and espresso
Decisions on data: interviewed, counted, written up.

What the engagement covers

SL12 · Field

Interviews & price checks

Trader and customer interviews plus shelf-price surveys in Dar es Salaam and up-country markets.

SL12 · Size

Demand sizing

How many buyers, at what price, how often — sized conservatively enough to plan against.

SL12 · Write-up

Lender-citable report

Findings written so a bank proposal (SL3) can reference them as independent evidence.

How the engagement runs

Scoped to the decision — one question, answered properly, not a survey for its own sake.

  1. Question first. We agree the decision the research must support: price, place, product or loan.
  2. Fieldwork. Interviews and price checks executed to a plan you approve in advance.
  3. Write-up. Findings, limits and the recommendation — short enough to act on, sourced enough to cite.

Figures above are the approved bands (Task 1.3, 2026-09-29) — the only prices we quote. Every engagement is quoted in writing before we start, fixed-fee with 50/50 payment terms.

Questions owners ask

How long does fieldwork take?

A focused Dar es Salaam study runs in weeks, not months. Up-country coverage adds calendar time — scoped before we quote.

Can the report support a loan application?

That is a design goal: the write-up doubles as the market-evidence annex of a bank proposal.

Do you do customer surveys?

Yes — short, in-person instruments with response checks. Long online forms with low response rates are not a product we sell.

Who owns the data?

You do — raw notes, tallies and the report are handed over in full at close-out.

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